Customer Advocacy & Storytelling Lead

Remote | Contract - Role | Monday–Friday

About MEDLIFE:

MEDLIFE is a nonprofit organization working alongside low-income communities in Latin America and Africa to improve access to medicine, education, and community development.

About the Role:

As our Customer Advocacy & Storytelling Lead, you will own MEDLIFE's leadership recognition and storytelling programs from end to end.
Your mission will be simple: find the people who embody the impact of MEDLIFE, build genuine relationships with them, uncover their stories, and make those stories discoverable and useful across the organization.
You'll combine strong interviewing and storytelling skills with excellent organization and CRM discipline.
You may spend one part of your day having a meaningful conversation with a student or alum about a life-changing experience — and the next updating CRM records, managing follow-ups, organizing story assets, or partnering with Marketing and Sales to turn that story into content.

What You'll Do:

Own Leadership Recognition Programs:

Manage MEDLIFE's recognition programs, including Foundations of Service, Built to Serve, and PIN Awards.
Develop nomination and outreach strategies.
Manage nominees and award recipients throughout the process.
Coordinate selection, communication, follow-up, and recognition activities.
Help recognized students, alumni, travelers, and community leaders articulate their growth and identify meaningful next steps within the MEDLIFE Movement.

Build MEDLIFE's Storytelling Engine:

Identify students, alumni, and community partners with compelling experiences and perspectives.
Conduct thoughtful, engaging interviews that uncover authentic and specific stories.
Help people who are not professional speakers feel comfortable sharing their experiences.
Identify the right storyteller for different audiences, questions, and communication goals.
Turn raw conversations into compelling, authentic stories that demonstrate MEDLIFE's impact.

Build and Manage a Story & Proof Library:

Create and maintain a searchable library of testimonials, quotes, videos, written stories, and case studies.
Ensure stories are properly tagged, categorized, and easy for internal teams to discover.
Track permissions, consent, and content usage accurately.
Maintain strong data and follow-up discipline as the library grows.

Turn One Story Into Multiple Assets:

Partner with Marketing, Social Media, Sales, SEO, Web, and Chapter Recruitment.
Identify opportunities to repurpose stories across multiple channels.
Help transform one strong story into social content, website stories, sales materials, email content, video clips, quotes, and case studies.
Ensure each story reaches the right audience in the right format and at the right time.

Use CRM & Data to Scale Relationships:

Manage hundreds or thousands of relationships through CRM workflows.
Use HubSpot or Salesforce to segment contacts, track engagement, manage follow-ups, and maintain accurate records.
Monitor storytelling and recognition pipelines and identify opportunities for follow-up.
Build repeatable systems that allow MEDLIFE to scale its advocacy and recognition efforts.

Listen to the Community:

Monitor social channels and online communities to identify questions, objections, narrative gaps, and opportunities.
Help MEDLIFE understand what audiences are asking, discussing, and looking for.
Develop channel-specific approaches to ensure relevant stories are reaching the right audiences.

What You'll Bring:

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
3–5 years of experience owning a customer advocacy, customer reference, testimonial, case study, storytelling, alumni, ambassador, or recognition program.
Advanced or professional working proficiency in English, with strong spoken and written communication skills.
Experience managing a large population of customers, advocates, alumni, members, nominees, or community participants.
Strong interviewing skills and the ability to uncover specific, authentic stories from people who are not professional spokespeople.
Experience using CRM platforms such as HubSpot or Salesforce to manage relationships, segmentation, workflows, follow-ups, and reporting.
Experience building or maintaining a structured library of stories, testimonials, references, or other content assets.
Strong written and verbal communication skills.
Experience repurposing stories or interviews into different content formats and channels.
Ability to build trust quickly with U.S.-based audiences and work effectively across cultures.
Strong attention to detail and excellent follow-through, particularly when managing consent, permissions, tagging, and CRM records.
Experience with Google Workspace.
Comfort using basic content and video tools such as Canva or CapCut.
Interest in using AI tools such as ChatGPT, Claude, or Otter.ai to support transcription, tagging, research, and workflow efficiency.

Nice to Have:

Experience managing recognition, awards, ambassador, alumni, or community programs.
Experience with nonprofit, education, international, or mission-driven organizations.
Familiarity with social listening and online communities.
Experience with Instagram, LinkedIn, YouTube, Reddit, or review platforms.
Basic video editing or story-to-asset production experience.
Experience developing customer advocacy or referral programs.

What We Offer:

100% remote work.
Full-time position, Monday–Friday.
Competitive salary based on experience.
Competitive benefits package.
Birthday day off.
Meaningful ownership over MEDLIFE's recognition and storytelling programs.
Opportunities to grow within a mission-driven international organization.
The opportunity to help transform real student, alumni, and community experiences into stories that inspire action and expand the MEDLIFE Movement.

MEDLIFE

Customer Advocacy & Storytelling Lead (Latam Based)

About the Job